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Meet the bcode Team


Before joining The Barcode Warehouse in June 2005, Shelagh worked at a local Telecommunications company for 4 years, after relocating from Bracknell in Berkshire to Lincoln.

At the Barcode Warehouse she started as an advisor with the Parcelforce WDM Online helpdesk, before progressing to a new venture in Business to Business,  Bcode Direct.

She has been at Bcode Direct for the last 15 years where she holds the position of Internal Account Executive, ensuring a professional working environment and building great relationships with resellers.


After working 8 years within a multinational telecommunications company, Lucinda joined the business in 2013. 

Starting with our managed services division and progressing to our Bcode Direct team becoming an internal account executive. 

Within her time in Bcode Direct Lucinda has grown within the industry and works with multiple manufacturers, therefore leading to building great relationships with her resellers and connections within the business.


Before joining the internal sales team in 2012, moving on to the Bcode team in 2013, Nicole worked both in management and customer facing retail.

Coming from a background in Art and History having worked in the costume industry after graduating, Nicole changed direction moving into interior design retail, then into general corporate retail & automotive (specialising in disability mobility), gaining valuable experience working with individuals to creating tailored solutions to fit customer requirements.

As a member of the Bcode team, Nicole works closely with hardware manufacturers to source the right solutions for both software houses and customer projects, covering all aspect of auto ID and consumables.

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